ST Creation editorial hero — royal blue floral couture
— By Shering TourayVol. 001 / MMXXVI

ST Creation

Culture. Craftsmanship. Couture.

Sculpted garments born from red earth, gold light, and a lineage of hands that refuse to be forgotten.

Luxury
Heritage
West African Roots
Craft
Ochre & Ash
The Gambia · Senegal
By Shering Touray
Luxury
Heritage
West African Roots
Craft
Ochre & Ash
The Gambia · Senegal
By Shering Touray
Luxury
Heritage
West African Roots
Craft
Ochre & Ash
The Gambia · Senegal
By Shering Touray
Luxury
Heritage
West African Roots
Craft
Ochre & Ash
The Gambia · Senegal
By Shering Touray
Luxury
Heritage
West African Roots
Craft
Ochre & Ash
The Gambia · Senegal
By Shering Touray
Luxury
Heritage
West African Roots
Craft
Ochre & Ash
The Gambia · Senegal
By Shering Touray
✦   Manifesto in four chapters

A house rooted in soil, not seasons.

The story of Shering Touray — from a boy sketching in Senegal to a house dressing a generation.
01
Chapter I · The Gambia

The Origin

Born with a needle in his hand, Shering Touray began sketching silhouettes as a boy in Senegal — teaching himself the shape of a shoulder, the fall of a hem, the memory of a bolt of cloth. He crossed the border into The Gambia to complete his nurturing, quietly building a signature line before the world had a name for it.

Shering Touray
Founder · Designer
Shering Touray
02
Chapter II · The Hand

The Craft

Today Shering dresses the voices of a generation — collaborating with Gambian icons Jizzle, Nobles and Big Banga, and headlining runways across Senegal, The Gambia, Italy and Germany. Damask, brocade and hand-beaded lace, cut on the bias, embroidered stitch by stitch. We do not manufacture — we compose.

✦   Dressed
JizzleNoblesBig Banga
✦   Headlined
SenegalGambiaItalyGermany
03
Chapter III · Motion

The Silhouette

West Africa moves. Our garments move with her — architectural at rest, liquid in motion. Restraint over ornament, always.

04
Chapter IV · Lineage

The Return

A luxury house that does not extract. Every metre of cloth, every stitch, every name — is returned to the artisans of Banjul and Dakar who made it possible.

✦   A/W MMXXVI · Volume One

The Lookbook,
thirteen editorial gestures.

Bridal, ceremony and evening — each piece cut & finished by hand in the Shering Touray atelier, The Gambia.
The White Lace Mermaid
Bridal · Look I— L01
The White Lace Mermaid
Turquoise & Gold Sequin
Ceremony · Look II— L02
Turquoise & Gold Sequin
Royal Blue Floral Lace
Evening · Look III— L03
Royal Blue Floral Lace
Amber Beaded Corset
Traditional · Look IV— L04
Amber Beaded Corset
Golden Lace Statuette
Ceremony · Look V— L05
Golden Lace Statuette
Obsidian Pearl Train
Evening · Look VI— L06
Obsidian Pearl Train
Sunfire Beaded Gown
Ceremony · Look VII— L07
Sunfire Beaded Gown
The Pearl Bridal Gown
Bridal · Look VIII— L08
The Pearl Bridal Gown
White Feathered Corset
Bridal · Look IX— L09
White Feathered Corset
Crimson Beaded Mermaid
Ceremony · Look X— L10
Crimson Beaded Mermaid
Olive Gold Regalia
Traditional · Look XI— L11
Olive Gold Regalia
Ruby Sequin Mermaid
Ceremony · Look XII— L12
Ruby Sequin Mermaid
The Green Sovereign
Traditional · Look XIII— L13
The Green Sovereign
ST Creation runway show — Banjul
✦   The Runway · MMXXVI

On the Runway.

Shering Touray unveiled the A/W MMXXVI capsule in a live show under the Gambian moon — fourteen looks, no repeats.

✦   Made to measure · By appointment

Make an enquiry.

Each piece is cut to the body of its wearer. Share your vision — bridal, ceremony or evening — and Shering will respond personally.

Visit the atelier in Banjul, The Gambia — by appointment only.

Message on WhatsApp
✦   Inside the Atelier

Every thread
has a name.

We do not chase seasons, we chase people. A tight circle of artisans across The Gambia and Senegal shape each collection alongside Shering Touray — beading, cutting and hand-finishing over the course of nine months.

Artisans
22
Metres woven
1,240
Months / collection
09
House of ST Creation · Family in gold
House of ST Creation · Family in gold01 / 03
Hand-beaded corset · Traditional atelier
Hand-beaded corset · Traditional atelier02 / 03
White lace mermaid · Bridal atelier
White lace mermaid · Bridal atelier03 / 03